Nordic Marketing Manager • Bethesda
I run Nordic marketing for Bethesda's biggest franchises — Fallout, The Elder Scrolls, Starfield, DOOM, Indiana Jones, and more.
A decade in gaming has taken me from event marketing at Gamescom, PAX, and DreamHack to influencer campaigns and partner activations.
2021 – Present
Nordic Marketing Manager
Overseeing planning and go-to-market execution across the Nordics for one of gaming's most iconic publishers — managing budgets, agencies, and local partnerships to keep campaigns both aligned with global strategy and locally relevant.
2019 – 2021
Marketing Manager · Events & Influencer
Marketing, events, and influencer management across a portfolio of indie and mid-tier titles — The Gunk, SteamWorld Quest, Lonely Mountains: Downhill, Ghost Giant, and more. Built booths at PAX East, PAX West, TwitchCon Berlin, and Gamescom, and organized Thunderful's first Press Event.
2016 – 2019
Marketing & PR
Started in eye-tracking technology with Tobii, then pivoted into game marketing and PR at Image & Form (now Thunderful).
"Gaming isn't what I do. It's who I am."
Before the job titles and the launch events, there were countless hours with a controller in hand. My roots in gaming inform everything I do as a marketer, because I'm always the player first.
Read more →On the floor
A decade of booth builds, B2B activations, and partner moments — from Dreamhack and Retrospelsmässan in Sweden to Gamescom, PAX, and TwitchCon abroad.
Dreamhack
Event
On the floor at Sweden's flagship gaming festival for Bethesda — Fallout activation in 2026 and Starfield launch in 2023.
Gamescom Cologne
Industry Event
Networking and marketing at Europe's largest gaming trade show, connecting with press, partners, and players.
PAX East Boston
Event / Organizer
Built and managed the booth for Thunderful Publishing, coordinating logistics, staff, and the on-floor experience.
Whether you're looking for a collaborator, a speaker, or just want to talk games, I'd love to hear from you.
Contact me