Paulina Lorné

I've spent most of my career at the intersection of storytelling and strategy: building campaigns that don't just sell games, but invite people into worlds. As Nordic Marketing Manager for Bethesda, I get to do exactly that every day: bring some of gaming's most beloved universes to audiences across Sweden, Norway, Denmark, and Finland. My focus areas are event marketing, marketing strategy, influencer campaigns, partner and retail activations, and go-to-market coordination — always with an eye on driving real results.

My path into the industry wasn't a straight line. I started out in tech, working with eye-tracking pioneer Tobii, before pivoting fully into game marketing at Image & Form (now Thunderful). Those years sharpened my instincts for indie and mid-tier titles: scrappy, community-first campaigns where every touchpoint matters. Moving into AAA publishing brought a new scale, and in recent years I've also worked extensively with Games as a Service titles — supporting long-term player engagement through ongoing content, campaigns, and activations.

What drives me? Honestly, it's the same thing that's driven me since I was a kid clicking through AlleyCat on the family IBM AT: the conviction that games matter. They bring people together, spark conversations, and create memories that last a lifetime. I've spent my career helping that happen at scale, from grassroots community events to major launch activations at Gamescom and PAX.

Off the clock, you'll find me deep in an open world chasing achievements, rewatching the God of War cutscenes I missed the first time, or waxing nostalgic about point-and-click adventure games. I believe the best marketing comes from genuine passion, and I've never had to fake mine.