Current Role
Nordic Marketing Manager
Bethesda
2021 – Present
Supporting regional marketing for Bethesda's award-winning portfolio across Sweden, Norway, Denmark, and Finland — legendary franchises like The Elder Scrolls, DOOM, Fallout, Quake, Wolfenstein, and Dishonored, plus recent releases like Starfield, Hi-Fi Rush, Deathloop, and Indiana Jones and the Great Circle. The portfolio includes several Games as a Service titles, with hands-on experience driving long-term engagement through ongoing campaigns and content activations.
- Lead marketing strategy and execution for all Bethesda titles across the Nordics.
- Drive regional influencer campaigns, partner activations, and retail collaborations.
- Own and optimize regional marketing budgets, campaign reporting, and performance analysis.
- Coordinate go-to-market plans with EU HQ, local sales, and first-party teams to ensure commercial impact.
- Drive brand presence through event marketing, including DreamHack, retailer activations, and custom partnerships.
- Build partnerships with brands, media, and event organizers to amplify reach and engagement.
Credited on The Elder Scrolls IV: Oblivion Remastered, Indiana Jones and the Great Circle, Hi-Fi Rush, Starfield, Quake II, Redfall, Ghostwire: Tokyo, The Elder Scrolls Online: Necrom, Deathloop, and DOOM Eternal: The Ancient Gods.